A Guest at PresseClub München e.V.
Reading: Dr. Claus M. Sattler, “Think About Data in a Whole New Way!”
February 20, 2026 from 2:00 p.m. to 6:00 p.m.
Includes a reading, interview, press conference, discussion, and networking event
PresseClub München e. V.
Marienplatz 22
80331 Munich
Phone: +49 89 26024848
February 20, 2026, from 2:00 p.m. to 6:00 p.m.
PresseClub München e. V.
Marienplatz 22
80331 Munich
Organizer:
BVMID – Federal Association of Small and Medium-Sized Enterprises in Germany
Rundfunkplatz 2,
, 80335 Munich,
, Germany
Phone: +49 89 5786925 0
Email: zentrale@bvmid.de
Overview
Data is the unrecognized gold of our companies—yet hardly anyone is tapping into this treasure!
On February 20, 2026, from 2:00 p.m. to 4:00 p.m. at the Presseclub München e.V., Dr. Claus Michael Sattler will demonstrate how executives can rethink data in a completely new way. Not as an IT issue, but as a strategic resource that radically improves performance, quality, and decision-making.
Experience a live presentation that breaks down mental barriers, demonstrates real-world applications, and motivates you to take action. Dr. Claus Michael Sattler combines over 45 years of management experience, more than 200 international projects, and a deep understanding of technology to offer clear, tangible insights—all without technical jargon, but with maximum impact on your personal practice.
Here is one such perspective—Example: Formula 1
In Formula 1, it’s not the fastest car that wins, but the smartest team. A racing team that Dr. Sattler worked with collected millions of data points per lap but used only a fraction of them. It wasn’t until the team began to think about the data differently that it identified the crucial information: a barely visible pattern in the data signaled an impending failure.
The result: A planned pit stop instead of a race stoppage—a lead of a few seconds instead of a total failure.
It is precisely this mindset that Dr. Sattler brings from the world of high performance to the reality of medium-sized companies: Data is worthless if it is not translated into clear management decisions.
Program
| 2:00 p.m. | Come Together | |
| 2:30 p.m. | Welcome remarks by the BVMID Board of Directors (Kajetan Brandstätter & Stefan Bronder) | |
| 2:45 p.m. | Practical introduction to the topic by Prof. Dr. Karl Schmedders, International Institute for Management Development (IMD), Lausanne, Kellogg-Hong Kong University of Science and Technology Executive MBA Program | |
| 3:00 p.m. | Reading from the book "Think About Data Differently! The Unrecognized Gold of Companies!" by the author, Dr. Claus Michael Sattler | |
| Keynote Presentation: "What Small and Medium-Sized Businesses Can Learn from Formula 1!" | ||
| 4:00 p.m. | Discussion & Networking with Prof. Dr. Karl Schmedders and Dr. Claus Michael Sattler | |
| Ask questions about the challenges you face in your work and get answers that will help you in your day-to-day practice | ||
| 6:00 p.m. | End of the event |
Authentic experiences, personal stories, and practical recommendations
He shares all of this with us in his book and in person!
⭐ “Think About Data Differently! The Unrecognized Gold of Companies!” is a guide for executives who want to understand how data truly creates value. In it, Dr. Claus Michael Sattler explains this in a precise and understandable way, drawing on numerous real-world project experiences,
- how data becomes a real competitive advantage,
- Why 80% of corporate data goes unused—and how to change that right away,
- how to make decisions based on facts rather than gut feelings,
- and how organizations develop a sustainable data culture.
With over 200 international projects, C-level assignments, and guest lectures at IMD Lausanne, WHU Otto Beisheim School of Management, IGC Bremen, and other international universities, Dr. Sattler brings a unique combination of management perspective and technical depth—all presented in a way that is easy to understand, practical, and immediately actionable.
An afternoon for everyone who wants to stop just managing data and start using it.
Please be our guest!
Our Location
PressClub Munich e.V.
The PresseClub München e.V. brings together approximately 800 journalists, press officers, media representatives, and decision-makers from the fields of politics, academia, business, culture, and sports.
PressClub München e.V. is one of the largest press clubs in Europe.
Event Notice
Together in Appreciation
The BVMID aims to make its events an inspiring and appreciative experience for everyone. That is why we like to address each other here in a respectful “DU” to.
The BVMID states the following in this regard:
Our Values: Discrimination , insults, and personal or verbal attacks have no place here. Instead, we place the utmost importance on appreciation, tolerance, and respect in our interactions with one another.
Thank you so much for helping us create this positive and open atmosphere!
Photos & Video: By participating in this event, you agree that you may appear in photos or videos that are published as part of public relations efforts or other forms of coverage.
Information on the Participant Group: Our focus is on sustainable networking that goes beyond the simple exchange of business cards. We value respectful dialogue with entrepreneurs, business leaders, and decision-makers in order to build genuine and authentic relationships.
We would also like to point out that MLM (multilevel marketing) and referral marketing are not permitted at our events.