In this DIGI.MAGIC podcast, I briefly present how customers can program machines through the intelligent use of individual methods of digital transformation and the intelligent use of data. Batch size 1 can be successfully realized commercially and technically. Vertical IT integration and horizontal IT integration, as described in the book “Digitale Transformation von Dienstleistungen im Gesundheitswesen VII: Impulse für die Pharmaindustrie” by Prof. Dr. Mario A. Pfannstiel (editor), Prof. Dr. Patrick Da-Cruz (editor) and Prof. Dr. Erik Rederer (editor), are the key to success, even in small and medium-sized companies. Sometimes you just have to “think data differently!”.