Today I installed a company page on LinkedIn for my podcast DIGI.MAGIC, “Your podcast that explains digital transformation simply!”.

With this page, I would like to attract even more people to the idea of digitalization, digital transformation, Industry 4.0, the Reference Architecture Model Industry 4.0 (RAMI 4.0), the Industrial Internet of Things (IIoT) and the digitalization strategies from Made in China 2025.

Digital transformation is on everyone’s lips, but there is no uniform definition. Unfortunately, the time when such a uniform definition would have been possible is long gone. That’s why I take my listeners (m/f/d) on a journey through digital transformation. My goal is for listeners to lose their fear of technology and recognize the true core of digital transformation, the possibility of data acquisition, data use and data analysis.

Digital transformation is not witchcraft, rocket science or a topic for experts. Digital transformation is the basis for decisions made by decision-makers (m/f/d). Digital transformation is the gateway to the issues of today and tomorrow. Digital transformation is something we use every day, but don’t always use correctly.

I would like to encourage you to use the path of digital transformation and so that everyone, from the housewife at home to the top manager and from the gatekeeper to the company owner, can understand it, I do without technical terms as far as possible and win people over by simplifying complex relationships in the language that almost everyone (m/f/d) in the company speaks and understands.