I met Claus Michael Sattler in Hong Kong in 2018 as part of the 20th anniversary celebration of the Kellogg EMBA program at the Hong Kong University of Science and Technology (HKUST), where I gave a presentation on the topic of “Digital Disruption”. Since that event, Claus and I have regularly exchanged ideas on the topics of data interpretation and data use. I always find him to be an experienced and creative data interpreter. I always learn a lot from him in our conversations. I am very much looking forward to his book “Thinking differently about data – the hidden gold of companies”.