Keynote at the Pharma Forum 2020: "What impact will digitalization have on the future of the healthcare and pharmaceutical industry?"

Weyhe / Vienna – From September 29 to September 30, 2020, imh Institut Manfred Hämmerle GmbH hosted the Forum Pharma 2020 at the NH Hotel Danube City in Vienna. More than 70 participants attended the event in person in Vienna and others took part online.

Claus Michael Sattler, Managing Director of INDUfact UG (haftungsbeschränkt), was the keynote speaker at this congress on the topic of “What impact will digitalization have on the future of the healthcare and pharmaceutical industry?”

In his forty-minute presentation, Sattler gave an overview of the impact of digital transformation on the private lives of all forum participants.

He provocatively posed the question: “Which well-known carriage manufacturer of the 19th century is still active in the market today as a major manufacturer of cars or trucks?” and thus made it clear that Industry 4.0 (I4) is not a question of wanting or participating, but a question of the survival of a company, because no well-known carriage manufacturer still builds cars or trucks today.

After the first superficial presentation of the Framework Architecture Model Industry 4.0 (RAMI 4.0), Sattler’s presentation addressed the importance of the Industrial Internet of Things (IIoT) in the production of chemotherapeutic drugs and described the possibility of data-based forecasting models in the development and production of such drugs for the various pharmaceutical companies.

Some conference participants described his derivation and definition of the new term Indirect Predictive Maintenance as visionary. The term predictive maintenance was defined very early on by I4 specialists. Sattler presented his definition of the new term Indirect Predictive Maintenance to the interested participants.

Following his comparison of Industry 3.0 and Industry 4.0 using the Framework Architecture Model Industry 4.0 (RAMI 4.0), Sattler went into his definition of Vertical IT Integration and Horizontal IT Integration and their significance for the pharmaceutical industry. Sattler referred to his definitions, which he published in the book “Digitale Transformation von Dienstleistungen im Gesundheitswesen VII: Impulse für die Pharmaindustrie” by the editors Prof. Dr. Mario A. Pfannstiel, Prof. Dr. Patrick Da-Cruz and Prof. Dr. Erik Rederer.

At the end of his presentation, Sattler addressed the digital transformation of pharmaceutical sales and elaborated on the approaches for direct customer contact between manufacturers and patients. In his approach, Sattler does not bypass doctors and pharmacists, but involves them directly and indirectly in the data collection necessary for manufacturers.

Predictive maintenance

The term predictive maintenance is often defined as follows:

  1. Predictive maintenance first learns to interpret this data on the basis of historical maintenance-relevant data and, in turn, to extract relevant information for maintenance.
  2. Real-time predictive maintenance integrates the measurement data collected in real time into the analysis of historical data and evaluates it in near real time.
  3. Based on historical data and / or data collected in real time, predictive maintenance dares to forecast future events and attempts to answer the question “What will happen when in a machine or system?” as closely as possible to reality.

Indirect predictive maintenance

The concept of indirect predictive maintenance defined by Sattler, just like predictive maintenance, is concerned with answering the question: “What will happen when?”

In contrast to predictive maintenance, indirect predictive maintenance uses various data and information to calculate the exact measured values it needs to answer the “what and when” question mentioned several times above. Sattler first made this plausible using secondary factors influencing the success of a Formula 1 team. He then transferred this example to the production of chemotherapeutics and HIV drugs.

Discussion: "New technologies and automation processes in pharmaceutical production - where are the people?"

Following his presentation, Sattler discussed the following questions with other experts from the pharmaceutical industry:

  • Will employees be replaced by machines?
  • What is the real cost-benefit ratio of state-of-the-art robotics technology?
  • How can staff be optimally involved in innovation processes?

Evaluation of his presentation

At the end of the event, the participants rated his presentation as follows:

Contact the organizer

The slides for this keynote speech can be obtained from imh Institut Manfred Hämmerle GmbH, Linke Wienzeile 234, 1150 Vienna, Austria, Tel.: +43 (1) 89159-0, Fax: +43 (1) 89159-200, E-Mail: service@imh.at.

About Claus Michael Sattler

Claus Michael Sattler is Managing Director of INDUfact UG (haftungsbeschränkt). As Interim Chief Digital Officer (CDO), consultant and university lecturer for “Digital Transformation, Industry 4.0, RAMI 4.0, IIoT Industrial Internet of Things and Made in China 2025” at the International Graduate Center (IGC) of Hochschule Bremen (HSB) / Bremen City University of Applied Sciences and lecturer at various institutions for “Smart Home, Smart Office, Smart Factory, Smart City, Smart Country and Smart World”, he has been dealing with these topics for years.

Claus Michael Sattler and INDUfact employees currently work for a group of companies that includes various companies in the logistics, fuel, mechanical engineering and hotel sectors.

He is the author and co-author of various books.

    • Author: “Enterprise Management”, published by Addison-Wesley in November 1999
    • Co-author: “Digital Transformation of Services in Healthcare VII: Impulses for the Pharmaceutical Industry”, published in February 2020 by Springer-Gabler-Verlag
    • Co-author: “Artificial Intelligence in Healthcare”, will be published by Springer-Gabler-Verlag on February 9, 2022
    • Author: “Simply think data differently! – Companies’ undiscovered gold!” will be published in Q4. 2023 will be published
    • Author: “Simply think differently about data! – The undiscovered gold of companies!” will be published in Q1.2024
    • Claus Michael Sattler and his team can be contacted via INDUfact UG (haftungsbeschränkt), Postfach 1142, 28833 Weyhe, Tel. 0049 (174) 6031377.
    Dr. Claus Michael Sattler

    P.O. Box 1142
    28833 Weyhe
    Germany

    Phone: 0049 174 6031377

    E-Mail: cms@sattlerinterim.com

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